CRADLE is supported by a team of Trustees across the UK. With a wide range of skills, interests and commercial experience, the team work closely together to ensure CRADLE charity objectives are met.
As the Founder and Chair of CRADLE Charity, I lead a national team of volunteers who support the delivery of our charitable objectives to bring comfort and support to anyone affected by early pregnancy loss.
I have 16 years experience of working for corporate PLCs and more recently as a self-employed consultant supporting the growth of businesses and charities via income generation and partnership development. My passion includes connecting people, growing communities, and working with healthcare professionals and employers to support their bereavement services.
My Journey
When trying to conceive it never occurred to me that I wouldn’t get pregnant or that once I become pregnant, that something would go wrong.
My focus whilst trying to get pregnant was simply to remember to take my prenatal tablets, think of baby names and to have pregnancy tests ready at home. I didn’t over think things and carried on with day to day life with a hugely stressful job. It was around 9pm one evening in May 2015 that I found out I was pregnant at the GP on call centre in Southport. I knew due to my physical symptoms that something was wrong and I knew not to get excited.
The same evening I was admitted to the Gynaecology Ward at Ormskirk hospital, and following the diagnosis of an ectopic pregnancy I received care as an outpatient. On the 20th May 2015, I became unwell at home and collapsed, I called and ambulance and four hours later had surgery to remove my left fallopian tube and my baby.
Over the next 18 months, I changed my career and joined the Ormskirk Hospital bereavement team as a volunteer, providing patient insight to healthcare professionals to support their bereavement services at Ormskirk Hospital. Using my own experience as a patient during my ectopic pregnancy, I started a small project called My Ectopic Pregnancy (@EctopicMy – Twitter) and pledged to donate 10 Bags of toiletries to Ormskirk Hospital for other women admitted for Ectopic Pregnancy. The national support for this project led to the creation of the Ambassador role, support was extended to women experiencing any type of pregnancy loss and the project became an organisation called CRADLE.
CRADLE was introduced to healthcare professionals from across the North West on the 16th July 2019 at the Liverpool Women’s Hospital Baby Loss Conference. The first official CRADLE service was launched for bereaved parents in September 2019 at Ormskirk Hospital and over the following 12 months the team grew to 90 Volunteers and launched a further 40 NHS CRADLE services across the UK.
We providing a range of resources and services for healthcare professionals to support their bereavement services for women and partners before, during or following confirmed pregnancy loss.
Follow me
Twitter @CradleLouise
Contact me
louise@cradlecharity.org
Jon Chapman
Chief Creative Officer
Havas Lynx Group
CCO
CRADLE Charity/CRADLE Consultancy
Follow me
LinkedIn
https://www.linkedin.com/in/jon-chapman-763a4346
Contact Me
info@cradlecharity.org
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